Entrepreneur and marketer with strong focus on Mainland China and over 12 years of experience in the region, Ashley Galina Dudarenok is specializing in creative, social media, digital content and campaigns – supporting client’s growth and expansion strategies. Major clients include Star Cruises, Cyberport, Sa Sa, Astana Expo-2017, Synergetic, Preciosa, etc.
Ashley was repeatedly featured in a variety of local and international press including Forbes, Huffington Post, SCMP, TVB, Asian Entrepreneur, China Daily, HK01, Jumpstart Magazine, Do Marketing, ITAR-TASS, etc.
Specialties: WeChat & Weibo; influencer marketing in China (KOLs), partnerships and creative campaigns.
Languages: Mandarin, English, Russian and German
Planning a business trip to Portugal
Shanghai trip on September 19-24, Chat Conference on September 21-22 and a GFA meet-up on September 20
New Patreon Campaign "Supporter": Jons Slemmer
What Ashley is doing these days
Talking about other social media channels that people can use on their marketing in China
Best social media platforms in China now aside from WeChat and Weibo
Video Streaming: How it's different from the west, how foreign marketers can use it, and examples of successful foreigners of foreign companies doing well with live streaming in China
Question: When would you choose to go with the largest platforms WeChat and Weibo vs. other social media channels?
Interesting partnerships between social media platforms like payment and cross promotions of feeds
Examples of companies who did really well in the alternative social media channels, as well as bad examples
Ashley's book recommendations
How to get in touch with Ashley
Book Recommendation 1: Guns, Germs, and Steel: The Fates of Human Societies
Book Recommendation 2: China's Super Consumers: What 1 Billion Customers Want and How to Sell it to Them
For business enquiries, contact email@example.com
Support China Business Cast on our Patreon page.
Download and Subscribe
Download this episode: right click on this link and choose "save as"
Subscribe to China Business Cast on iTunes
Or check out the full list on subscription options
Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)
Add Mike ('michelini') or Shlomo ('shlomof') on wechat to join China Business Cast WeChat group