This week we've got an interview for you with Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland.
Here is a quote I think says it all about building your business in China:
So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed - Philip Beck
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