EPISODE SUMMARY

BONUS PART 1: Cross-Border Summit: Amazon Special The Cross-Border Summit 2019 in Guangzhou offered an amazing two day line up with some of the best speakers in the field of Amazon. The speakers featured today are not only successful Amazon sellers themselves they are also paying it forward to make others succeed as well in the Amazon space.

https://crossbordersummit.com

EPISODE NOTES

Paulina Masson – Shopkeeper

As an Amazon seller Paulina developed her own software tool to keep track of the 72 different fees that you have to pull from many different reports within Amazon. This software turned into a commercial product called Shopkeeper. The conversation with Paulina is more about pricing strategy showing her pure interest in the psychology behind pricing, but I recommend to check out her website too.

• Which numbers are most used to set your price?

• What is the psychology behind the number 9?

• How to differentiate your price for bargain and luxury items?

• Why Chinese manufacturers cannot just become a seller on Amazon?

Find Paulina on LinkedIN or check out https://shopkeeper.com

Danny McMillan– DATAbril | ProductLine | FBA Speakers | Seller Sessions

Actively selling online since 2008, more by accident ran into Amazon during his research after a music adventure. Selling online is the future and buying on Amazon has become a daily habit. Therefore it is important to educate, inspire and share tools, tips and tricks to elevate the industry to a new norm.

• Beginner tips and tips for more experienced

• The future of online sales

• Relationship between China and Amazon

• How to succeed during the holiday season?

Find Danny on LinkedIN or check out https://sellersessions.com

Will Tjernlund – GOAT Consulting | Amazon Seller

An experienced Amazon seller that has dedicated his efforts on building, protecting and developling commercial company brands on Amazon. To do that Will and his team are using real data collected from humans to identify the potential, positioning and target audience.

• Optimizing for the human side vs computer side of things

• What is the mechanical Turk and how to use it as a profiling tool?

• When is your Amazon store successful?

• How to plan for your Canton Fair visit?

• How dependent is Amazon on China?

Find Will on LinkedIN or check out http://www.goatconsulting.com or Wtjern (@ Instagram, Facebook, Twitter).

Download and Subscribe

• Download this episode right click and choose “save as”

• Subscribe to China Business Cast on iTunes

• Or check out the full list on subscription options

• Add Jons (‘jslemmer’) or Simon (‘sraadt’) on WeChat to join China Business Cast WeChat group