Today’s guest is Sam Goodman, author of Where East Eats West: The Street – Smarts Guide to Business in China. Sam is a seasoned market entry and greenfield strategist and advisor, he helps companies to strategically market themselves across various industries. He has established and built businesses for restaurant, manufacturing, internet and Cleantech projects in China and is fluent in English and Mandarin Chinese.

Episode Content:

Intro Sam Goodman

• We talked while you gave me great mentor session back when I was in Chinaccelerator – I remember you as the  Restaurant guy of China, is that one of your specialties?

• Which type of clients do you work with most these days? As you have several specialties…

• How did you first get to China, you’re a China veteran!

• So about restaurants, Beijing Sammies, I remember a few of your stories about some of these restaurant openings, care to share with listeners

• When you talk to an SME vs an MNC about China market entry, what are some of the differences in the conversation?

• With such a massive barrier for companies to enter China, what do you think the chances of a bootstrapping startup has in China ? If they’re here vs if they are trying to expand in china remotely.

• How have you withstood China so long, any tips for newbies?

• how can people find you online?

Episode Mentions:

• Where East Eats West book

• Samuel Goodman

• our wechat group for China Business Cast, qr code:

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