Ready for the last episode of 2016?!

This episode is quite different from the ones we did before as it’s a recording from a talk given on one of Mike’s Global From Asia Hong Kong trips given by kim Leitzes from ParkLU. ParkLU built a platform that connects brands and SME’s with key opinion leaders  (KOLs) in China.

So, don’t expect an interview, but it’s still really interesting. Have a look at the show notes, lot’s of topics there.

To all our listeners have a Happy 2017!!

Episode Content:

• Kim Leitzes – background

• The Increasing budgets on KOL marketing. How much companies are spending now?

• Which KOLs should you approach?

• Who are these KOLs?

• The difference between celebrities and a KOLs?

• How does a Chinese consumer find your product? What’s the customer journey?

• Why or why not consumers will buy from you?

• What’s the reason Taobao has 20 images presented?

• Do and don’t when reaching KOLs?

• What are the 3 steps you need to ask the KOLs when posting for you?

• Is there a minimum of KOLs you need to work with?

• Is it more powerful to get one top tier KOL or working with many smaller ones?

• What’s the biggest mistake brands make when approaching KOLs?

Episode Mentions:

Intro

• Enter China

• Masterminds page

• Music Credit → NEU project (NEU China for Berlin / NEU Diverge for Beijing)

• China Business Cast WeChat group add Mike -> “Michelini” or Shlomo -> “shlomof”

• Asia Podcast Network

• HK trip global from Asia

Interview

• Taobao

• Weibo

• Baike zhidao (Similar to China’s Quora)

• ParkLu

• Kim Leitzes Linkedin page

Download and Subscribe

• Download this episode: right click on this link and choose “save as”

• Subscribe to China Business Cast on iTunes

• Or check out the full list on subscription options

• Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)

• Add Mike (‘michelini’) or Shlomo (‘shlomof’) on wechat to join China Business Cast WeChat group