Maximilian Rech is the program director and assistant professor at International Affairs at ESSCA Shanghai which basically bridges Europe and China. He strives to provide students and colleagues with a Campus that acts as their home base and network when conducting field research and deepening their knowledge about China, Asia, and EU-Asia relations.

Episode Content:

• Max Rech gives a brief introduction of himself and what he does

• What people should be thinking about and what they should understand before moving to China

• Europeans like minimalist designs, Chinese like flashy and colourful designs

• Max shares his perspective on WeChat and where brands look to reach the Chinese youth

• Question: Are there any restrictions in targeting the youth in China?

• Max discusses the best ways to get your feet wet with digital marketing in China

• Max shares common mistakes, pitfalls and examples where people can learn from

• Max shares some positive cases and experiences where we can learn from

• Question: How much does a business need in order for them to make some kind of movement in China?

• RMB500,000 is too little for a startup

• How people can connect with Max

Episode Mentions:

• Shanghai Vlogger Youtube Channel

• www.essca.fr

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A big THANK YOU to our amazing production crew: Boban, Jessa, Venera, Grace, Honey, and all the help from people who support the team.