This week we are talking – wechat! The king of Chinese internet – how can small businesses tap into it? We have Matt Brennan from China Channel giving us some tips and insights on today’s show.

Episode Content:

• How a Small Business Can Leverage Wechat for a Chinese Business Kick Start

• Intro Matt and China Channel

• Early beginnings of China Channel

• Where are we with Wechat now in Summer 2016, in  terms of numbers?

• So let’s talk to the listeners today who are outside of China, they have an SME, maybe doing a few hundred thousand dollars a year in sales in their home country. Can they do business in the Chinese market? Some say get bigger first – you think they have a chance to do something here at this stage?

• Wechat is making life for businesses and people much easier – so what can some of these overseas businesses do?

• But for an overseas business, an official account – can’t reach local chinese right? What should they do? Even bother with an official account?

• Is it all about official accounts? Or leveraging personal accounts, groups, and other elements of Wechat?

• How about your own Wechat channel  how is it going? How did you get yours up to the level it is ? How to build up that important initial following?

• Ways to stand out from the crowd – as there is so much noise today in Wechat

• How to reach out? Best ways to get in touch.

Episode Mentions:

• Startup Weekend

• Tencent – wechat company

• Wechat hacking app

• China Channel website

• Qianhai Free Trade Zone Business trip with Global From Asia

• Startup Noodle blog is 4 years old

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