This week we’ve got an interview for you from Philip Beck who has 38 year career at C-Level positions in SME’s and publicly-listed companies across the advertising, digital media, eCommerce, marketing, recruitment and traditional media sectors in China, Asia-Pacific, the UK and Ireland.

Here is a quote I think says it all about building your business in China:

So the biggest issue i find with major brand is just they just too slow and in china compared to the rest of the world What happens and in china, in a space of one year is equal to 7 years in any other market so you have to move quickly and if you don’t move quickly you just get smashed – Philip Beck

Hope you enjoy this episode and don’t forget to join our WeChat group. Either send a request to ‘shlomof’ or ‘michelini’

Episode Content:

• How did Philip end up in China?

• Speaking about WeChat engagement done right.

• What is a Wechat CRM? And what can you do with it?

• Is WeChat marketing & CRM fits small businesses as well?

• What is the thought process behind making a customer engagement campaign?

• How to measure your success , specifically in Wechat?

• What are common mistakes you see brands making, specifically in Chinese marketing / Wechat?

• Tips or resources to someone thinking to start their digital marketing in the Chinese market? Books, blogs, etc?

• Philip Beck contact details (Also on Episode Mentions section)

Episode Mentions:

• Shlomo’s talk at Casual connect Tel Aviv – Conquering the Chinese App Market – Challenges and Solutions

• Mike’s Organises a Hong Kong business trip on November 18th, 2016

• Join Enterchina.co community

• Choach.com

• What is KOL (key opinion leaders)?

• Books recommendation by Philip

  • Billions: Selling to the New Chinese Consumer by Tom Doctoroff

  • Why Should Anyone Be Led by You? With a New Preface by the Authors: What It Takes to Be an Authentic Leader by Rob Goffee

• Philip’s Linkedin page

• Philip’s WeChat account: Philip_beck

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• Periscope Live broadcasting of the recordings follow @StartupNoodle (open link on mobile)